Online SEO marketing is a popular way to generate traffic but many marketers assume that is requires a lot of technical skills. Most assume that it only applies to building websites so they are intimidated by it. In fact that couldn’t be further from the truth. You can use SEO in building websites but there are many other ways to maximize your results by using SEO online marketing.
While it is true that online SEO marketing can get complex any marketer regardless of your level of expertise can get started in it. I will warn you before even begin to consider in any type of SEO online marketing you have to have a great understanding for keywords. Keywords are what power the internet. They are how things are listed and located online and really the basis for SEO online marketing. Making sure you are doing effective keyword research will be the key to your success or failure with any of these methods.
Targeting keyword phrases is really what SEO online marketing is all about so doing the right research will bring you the right target audience for what you have to offer. This is true with any method that youuse. Once you have determined the keyword phrase you want to target there are a many methods you can use. Some are more advanced such as website building so those are not things that if you are just getting started with SEO online marketing I would recommend that you start with. However, there are quite a few methods that many marketers already do they can use for this strategy if they just tweak them a little bit and make sure they are targeting keyword phrases.
What are some of the easiest methods to use for SEO online marketing?
Most methods do not require a lot of still but I do encourage you to take them one at a time. Master one method before you move onto the next to ensure you reap the rewards of your work.
1. Video – Video is an integral part of marketing for any internet marketer. Many are still intimidated by it but there really isn’t a reason to be. If you want to get into SEO online marketing, video marketing is a great place to start. So many marketers are intimidated by it the competition is much lower than using other methods. To ensure your video ranks well for your keyword phrase make sure you use that phrase in the title, description and the video tags.
2. Blogging – Blogging has been done for years but unfortunately not many people use it in the right way. They assume because they put some content out on the internet that prospects will find it. You cannot develop a following, which is the purpose for a blog if your posts are not made in a way that they can be found. This is where online SEO marketing is very important.
Again, make sure you have done adequate keyword research before you even write a post. Include the keyword phrase in the title and 3-5 times in the body of the post and also in the meta tags. While there are many platforms you can use blogging for online SEO marketing the most effective is having your own self-hosted WordPress blog.
3. Articles – Articles are a very effective way to use online SEO marketing. This is another method that some marketers are intimidated by. Many think they need to be an award winning writer to write an article. Writing articles for the purpose of online SEO marketing are really about offering advice and sharing your experiences to help other marketers. Don’t get me wrong you do need to be professional but you the point of your article is to teach the reader. They should gain knowledge from your article, not be bored.
As I said before online SEO marketing can be used with so many different methods these are just a few. These are the methods I have found that are also the easiest methods to use if you are new to this strategy. There is a learning curve and that curve is sometimes determined by the industry you are in. You have to determine what your competition is before you begin. To find the right things to target for online SEO marketing you want to pinpoint keyword phrases that have the most people looking for them and the least results for that search.
There are some simple tools that make online SEO marketing easy. The truth is the search engine Google provides them for you for free. Use the Google keyword tool to see what prospects in your industry are looking for and then use a simple Google search to see how many results there for that search. The keyword tool will determine if there is an audience for what you are targeting in your online SEO marketing and the Google search will give you the exact amount of competition there is already out on the internet now.
This can be a time consuming process that’s for sure. However, in the end of the rewards for online SEO marketing are well worth it. The more specific you are with the keyword phrase you are targeting the more targeted your prospects will be. It’s important if you want to master online SEO marketing that you focus on one method at a time. These are methods that are easy enough you can be do one thing each day and bring targeted traffic to your site. That is exactly what makes online SEO marketing so great.