Creating consistent high quality content online is hard. Or is it? Have you ever sat at your laptop and felt like you were all out of ideas? Like you have written a million words and it’s never going to end? Welcome to the club! You check out your competition and they have pages and pages of good content with videos and audios and products… How can you compete with that? Don’t worry. Don’t worry, it’s going to be OK!
The key to accumulating a library of great content is to leverage each piece of content that you create into additional content without having to start over. I am asking you to shift your mindset a bit and imagine that each sentence you write, each idea you have is simply the start of a content campaign. It’s not so much about topics, although having topics to write about is critical. It’s more about your frame of reference when you are writing.
As an author, you need to do research on your market. That’s a given. The idea here is to produce ideas or “topics” that you can expand upon and turn into larger works. I wish I was taught to think like this when I first started because it creates faster momentum, builds authority, speeds list building and makes link bulding easier. Whether you outsource your content creation or do it yourself, the same principles apply.
Every keyword phrase is a potential article title, blog post title, category, product name or even course name. Every sentence you write is a potential title or course name. Every article or post you write is an e-book, a video script or audio transcript… Every webinar is a free audio give away bonus. See where this is going?
Don’t ever create a piece of content again “in a vacuum”. Always consider how it relates or could potentially “link” to your other content. Always create content with the rest of your “body of work” in mind. This way, whether you are researching a new niche or building a “library” of content in a familiar market, you will get 2 or more pieces of content for each effort you make. This could potentially triple or quadruple your output without sacrificing any quality. As a matter of fact it will likely increase the quality of your work as you refine each work to produce the next…great articles will produce awesome audios, etc…
With this methodology, you organize all your notes, your posts, your articles and even your chicken scratch from research into one big library and categorize your folders into larger topics with smaller subtopics inside. For example, your main folder might be “weight loss”. Your subfolders might be “exercise”, “nutrition” and “diet”. Underneath “exercise” you might have additional subfolders for “cardio” “strength” and “flexibility”. Finally, in each of these subfolders you might have “notes”, “articles”, “posts” and “transcripts”.
Everybody organizes things differently in their minds so don’t just inherit someone else’s system, create your own and refine it over time. Shift your mindset regarding online content creation to this bigger picture. Organize your content for easy access. In turn, you can leverage your efforts ten-fold and get more done with less effort while creating great content. Each of your single ideas should create multiple “products” and these products will link to each other in different locations around the internet, all pointing back to your main site creating instant authority and credibility.